
Who is the intended audience?
All people interested in understand the human behavior about shopping, fashion & style.
What is the goal or intended purpose(s) of the film?
Rationalize and understand the human feelings about their clothing style and shopping habits. Understand the relationship between humans and their clothes, and how do they express themselves through their style.
What is the historical background or context of the story? Tell us WHO, WHAT, WHERE, WHEN and HOW you plan to shoot. Be very explicit about each of these 5 elements.
Our lives are made by choices. Since the day that we were born, and every single morning. We chose where to go, the way to take, who is going to be our friends, who are we going to call in a bad moment, what to eat. And what to wear. But how do we decide things things? How do we chose to wear this rather than that? To buy this, instead of that? Is it rationally, emotionally, or even by impulse? And what is our relationship with these elements of the daily routine? Do they have some sort of meaning for us, bring back good memories or they are just disposable things?
Who: Different stereotypes of people in New York City, doing shopping or just hanging out with a trendy and different outfit or accessory.
What: Interviews with those people in the streets of the New York, and b-roll shots of clothing stores and people walking on the sidewalks.
Where: Brooklyn, Upper East Side and Times Square (Midtown).
When: Weekend, when people are more available to spend money and do shopping.
How: We want to capture the streets and sidewalks as catwalks, make a parallel between models and real people. The sidewalks are the real catwalks because they show what people really wear. For that we are going to try to mimic the angles and lines seen in catwalks, transforming real people in models. Real people with style, who start trends and not just follow them. They are what they wear, their style says a lot about their personality and they influence their friends and people around them.
Has any media work already been produced on this subject? Show us examples of these references and explain what is new, different, interesting, engaging about your approach?
Our main inspiration will be street style blogs, like The Sartorialist, that showcase the fashion of urban areas. In contrast to fashion magazine and fashion show that very rarely present a realistic view of the clothing world.
Style? (Any key stylistic elements in shooting, audio, editing, etc.)
We want to try to shoot everything in vertical to emphasize the person, her clothes and style, and to make the parallel with the fashion blogs and clothes catalogs.
Sound?
With the images, we want to use voice over of the interviews and show the stores and clothes. We also want to use a lot of pop music, eletronic music and hype-trendy music to remind of the fashion world, always making the parallel of remind to show the contrast on the content. And also songs that talk about consume, like the Cake song “Long Jacket”.
Who is working on the project and what will the role of each person be?
Bruna and Julia are working on the project and will share all roles.
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SHOT PLAN:
List the ideal shots you hope to achieve during your shoot. This list will serve as a device to help make your shooting more thorough and aesthetically supportive of the story you wish to tell. Be explit and include the following descriptive elements for each shot:
(1) the photographic aspects of the shot (ie. lighting, depth of field, color)
Like said before, we are going to try to transform the sidewalks of the streets of New York in runways of real people, for that we are going to try to mimic the angles and lines seen in catwalks. We are going to capture shoots making use of perspective and lines of the street, and also bluring the background a little, emphasizing the people and their clothes. Use of natural lighting and street lights.
(2) the framing of the shot (for dramatic effect- everything is purposeful)
Like said before, we want to experiment shoot the documentary in vertical to emphasize the person, her clothes and style, and to make the parallel with the fashion blogs, clothes catalogs and fashion magazines. We also want to portray the expressions of the person while she/he talks about her/his clothes and style, and for that we are going to use close ups of face and details (like hands gestures).
(3) the duration of the shot (psychological effects of speed)
We are going to alternate between fast cuts of the streets of New York and people doing shopping, with longer shoots of people being interviewed. The fast cuts making the parallel with the crazy life of the fashion world. And the longer shoots will make the viewers stop and think that there is a meaning behind that whole crazy thing and real people, with their own lives, and that these people from the streets are using that fashion designs presented in the runways in their own way.
Tags: Documentary, Fashion, Final Project, Style